the material benefits of war are not limited to the rich, the multinationals, the government….

the-war-is-always-home-martha-rosler-utopian-magazine-utopianmagazine-1

Bring the War Home: House Beautiful by Martha Rosler

 

The consumer media avoids directly referring to political and economic connection between your cozy sofa and someone else’s dead body: Rosler reveals the artificiality of this severed causality. The separation of us from them, here from there, is an illusion we want, as a war-profit society and as immediately war-free individuals, to maintain. In a culture like contemporary Amerika, misunderstanding between ourselves and the objects around us happens on two distinct but interdependent levels. As recognized by Marx and Lacan, things are substitutes for feelings; they are also mistaken for value-free objects, divorced, like a baby in the cabbage patch, from any material gestation. Rosler encourages us to remember where dead babies come from. Her war montages are not constructed from divergent sources: they derive from the same physical site, the same magazine, ironically called “Life.” The divorce between war and home imposed by publishing’s division between advertising and editorial, home features and war views, was also accepted by the viewer/reader of Life: irrational mis-reading, encouraged from without, is accepted from within. Or, as Horkheimer and Adorno, writing in Amerika, exclaimed: “ideology is split into the photograph of stubborn life and the naked lie about its meaning — which is not expressed but suggested and yet drummed in.” Could you enjoy your car, your TV, your painting in precisely the same way knowing someone died for your enjoyment? This is the central question to those who enjoy the spoils of post-colonial imperialism; it implicates all of us, as the material benefits of war are not limited to the rich, the multinationals, the government.

-Laura Cottingham

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